Beed is an automatic tool that manages the positions of your products. You can bid on a position or, depending on the competition, you can set a maximum cost-per-click (PCP) and other rules. Beed obtains information about the costs of each product directly from the administration. For maximum accuracy, Beed calculates product performance measured by Google Analytics. Using the set rules, Beed finally calculates the CPC for each product and adds it to the XML feed.
Conviu is a tool for every strategy of smart bidding, i.e., setting cost-per-click (CPC) prices in product comparison that you can think of. And you can apply different approaches to each part of the assortment of your e‑shop. You can set bidding according to the desired position, price difference compared to the competition, percentage of turnover (PNO), margin, stock availability, products in action, category/brand/manufacturer, top seller, day of the week, specific hour and actually according to any attribute found in the data.
It can be set manually for any system or automatically for Heureka CZ / SK and Zboží CZ. Thanks to the connection to the Heureka API, the automatic optimization of CPC for individual products can take place up to 12 times daily, 7 days a week. You can also time the export generation to minutes.
One tool for everything - XML editing, the connection of data from suppliers, bidding settings, daily price monitoring for the entire range for your chosen competition, top products, pricing for the e‑shop.
Conviu is a powerful tool ... and not everyone dares working with it alone. Therefore, is Heureka offering a helping hand, training or external administration.
Magic Script! Intelligent bidding algorithm with human control optimizes PPC performance on Heureka CZ / SK, Google AdWords, Google Shopping, Zboží. Magic can with ease control the performance of PPC campaigns for the e‑shop in 15 countries on PNO, turnover, budget margin at once, with the possibility of using your own attribution model Magic Attribution. MagicScript! The algorithm combines computer speed with human feelings, as it automates statistics for calculating returns per click, but also offers daily control by bidding specialists.
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