Track the online shopping behaviour of price comparison users from 9 countries in Central and Eastern Europe.
The Brand Performance Insights offer price monitoring, an overview of products with increased demand compared to the previous period, identification of your own position on Heureka, missing portfolio of Top products and much more.
Data are collected based on click-throughs to the e‑shops.
Heureka Group shopping advisors are among the most important e-commerce players on the market.
What will I learn from the Brand Performance Insights report?
Which brands are in highest demand in the given category and their year-on-year development,
which categories are most searched among people and your share in them,
the seasonality of selected product categories,
which price bands customers look for the most,
which TOP products are missing from your portfolio,
which products are most popular among people and which products are the fastest growing, or declining.
What will the Brand Performance Insights do for me?
Strengthen your competitiveness
You can compare the year-on-year development of categories and determine where you have room to grow. You can also discover which brands and products are the most desired in the given category and focus on the right area.
You will be a step ahead of the others
Thanks to the reports, you will know the most popular categories and can examine their performance and seasonality.
You get perfect control over your portfolio
With the report, you can track product popularity on the market and which price bands have the greatest demand for products from a specific brand.
Where do the data come from?
Heureka Group’s price comparison and shopping advice services cover 9 countries in Central and Eastern Europe. The Heureka Group platforms are among the TOP 3 most used e-commerce pages in all nine countries. This creates a significant data sample, which the Brand Performance Insights operates with. With its help, we can map the situation in a range of product categories while offering a variety of valuable insights.