CSS program

What will the Heureka CSS program do for me?

Cost savings up to 20%

By joining the Heureka CSS program, you can get up to 20% better results for your advertising in Shopping Ads campaigns using the same budget.

Keep everything under control

With the Heureka CSS program, you know in advance how much you pay. We do not limit the ad spend of your Shopping Ads campaigns. Even more, you do not have to worry about external access to your Google Ads account or Google Merchant Centre. It is all in your hands.

Take advantage of our experience

We have a team of specialists for online marketing performance, who will provide expert advice if needed both with Shopping Ads and with Google Merchant Centre.

What will change for me by joining the Heureka CSS program?

The only visible change is a change in the label in the Shopping Ads advertising unit. By joining our CSS program, you will see the label in your Shopping Ads advertisement changed to “From the Heureka website”.

You will continue to manage your campaigns in the same way.
We are transparent - you will have absolute control over your data.
We will not create another Google Merchant Center or advertising under your name in Google Ads.

Frequently asked questions about Heureka CSS

What is the CSS program?
The CSS -Comparison Shopping Service- program was initiated by the European Commission when Google was forced by a court decision to release part of the search results for other comparison sites. This initiative aims to increase competition in Google Shopping advertising space.
The biggest advantage of becoming part of the CSS program is that you will have a 20% discount for your Shopping Ads campaigns.
How is the 20% discount generated?
CSS Google Shopping calculates a 20% margin in its auction, as the cost of running Google Shopping. If you use CSS Google Shopping as CSS and bid with a price per click of 1 CZK, then Google will deduct this 20% and your effective bid in the auction will be 0.8 CZK. Every price comparator site can work with the amount of margin. Heureka does not work with any margin under CSS. The discount, therefore, can be up to 20%.
What changes for me by joining the program?
You will be able to manage your campaigns the same way as you have done. The visible change you will notice is the label change in Shopping Ads. By switching to our CSS program, you will notice a label changed to "From Heureka Web” in your Shopping Ads ad.
The switch to the CSS program will change few settings of the transferred Merchant Center. These settings are: CSS dashboard, Vendor ratings, and settings of unpaid records.
Will Heureka manage my campaigns for me or see directly into them?
No, Heureka does not have access to your Google Ads data or to your Google Merchant Center account. Campaign management and Google Merchant Center will remain in your hands.

Heureka does not provide optimization services for your Shopping Ads campaigns.
How long does switching to the CSS program take?
Generally, we recommend switching to the CSS program in the first half of the week. However, if you have a stronger first half of the week in terms of conversions, we can schedule the conversion for any other day. The timeline for the transfer is entirely up to you.
Is it necessary for me to advertise with the Heureka Group comparison engines to use Heureka CSS?
No, you do not have to advertise with Heureka.cz, Heureka.sk or Arukereso.hu to use our CSS Program.

How does Heureka CSS help e-shops?

After deploying the Heureka CSS demo, we really saw a decline in CPC and our display share also increased slightly. Compared to campaigns, the results in searches were even more positive. We extended the demo to several accounts and saw similar results. Another major advantage was the great support, option of improving feeds and transparent conditions.

uLab
Markéta Kabátová

We recommend Heureka CSS to all our clients. It offers transparency and equal opportunities for advertisers of all sizes and fast launch. No tricks, no hidden loops. Great service for a great price. Thanks!

agentura KOFEIN
Robert Štípek

Heureka offers a great support. We encountered limits with our bigger clients with initial CPC bid and real PNO. With this program we managed to increase the volume by 10-15% while keeping the CPC and PNO. Heureka CSS program is a great choice for our bigger clients.

Lynt services
Jakub Kašparů

Impressions and clicks from our PLA campaigns increased by an average of 50% at a relatively lower cost of about 20%. Unfortunately, our campaigns have suffered a rapid decrease in traffic after joining the program, due to the switching of smart bidding strategies to a learning phase. Thanks to Heureka support and their effective and flexible help. They are there for us when we need them and that is why we strongly recommend Heureka CSS.

CZC.cz
Petra Nováková

Thanks to CSS Program from Heureka we managed to increase our Impression Share with the same efficiency as in the previous period. The transition was smooth and easy. We are happy with the result.

Notino
Matěj Slavík

Switching to Heureka CSS Partner was easy. We managed the transition without outages and the support team reacted fast to our enquiries. We did not experience any problems during the testing period either. The client and I are happy.

rujzl.cz
Karel Rujzl

Write to us to join the Heureka CSS program

Miloš Jedlinský

+420 720 153 162

[email protected]


Up to 20% cost savings in your Shopping Ads campaigns
VIP support
Option of consulting our performance department
Newsletter with recommendations and tips to optimize campaigns
Additional source with GOOGLE_PRODUCT_CATEGORY
„From Heureka.cz / Srovnání cen” label
Price per month	10 000 Kč	2 500 Kč

Try the CSS program for a month for free