Make your brand visible on Heureka

Remain visible and use the Product Ads advertising tool to present your products on the top ranks in the category list and search results.

Product Ads functions on the basis of a pay-per-click auction.
You influence whether your product ranks 1st, 4th or 7th in the category or in the search results.
The products are graphically highlighted with a “HIT”, „TOP“, “NEW” or “SPECIAL” icon.

I want Product Ads Why use Product Ads?

What will Product Ads do for me?

You will be visible to the right audience

Based on investment in the auction, your product can rank in the category list or search results visited only by people interested in the given area. This means you will appear in the right place.

Increase the conversion rate

If you do not regularly show up on the top ranks, the number of clicks will skyrocket after you activate Product Ads. In 1st position in the category, the conversion rate on Heureka is around 4% on average.

You influence the level of investment

It is entirely up to you how much you invest. Product Ads functions on the basis of an auction in PPC systems, so you have a firm rein on your budget.

Measure results

Product Ads offers thorough statistics. Intuitive graphs, precise numbers and the option of exporting data for your needs are a matter of course.

Where will my products appear?

In the category

Display in the 1st, 4th or 7th position in the category list, depending on the level of investment.
Improved product visibility options even if it appears on the page organically.
Higher conversion rate in the degree of click-throughs to the product.

In search results

Display in the 1st, 4th or 7th position, depending on the level of investment.
Optional report of phrases searched on Heureka free of charge.

In product detail

Listing in the 1st and 2nd position of alternative products.
Automatic targeting of other products in the same category.

On the Heureka.cz title page

Display in the 3rd, 9th, or 12th position, depending on the level of investment.

On banner formats

Advertising surface using behavioral data to target ads.
The best ads report up to 1% CTR.
Actual dimensions: 300 * 300, 970 * 210, 970 * 310, 970 * 150 px.

How do I create a Product Ads account?

Register the brand

Just register your brands on the Registrace Product Ads. You can create an account for just one brand or create an agency account, through which you can manage multiple brands in one place. This will give you a complete overview of how all your products are doing.

Add all brands

If you choose an agency account, you must register the individual brands and then add them to your agency account, directly under the tab Brands > Add brand.

Top up credit

Before you start advertising, you must top up the credit from which you will finance your campaign budget. You can top you your credit Online using a payment card, digital wallet (Google Pay / Masterpass) or contact us via e-mail at [email protected] to request the option of an invoice with a maturity period.

Create the ads and start promoting your products

You can choose which product you want to advertise and define their ads. You influence how much you invest into each ad. The ad will be approved by our administrators within 24 hours.

Frequently asked questions

How much will the service cost me?
The registration itself is free, only clicks on advertising campaigns, which price is affected by the auction, are paid. It's up to you how much you want to spend on each campaign. The minimum cost-per-click is 5 CZK.
What should I do if the registration form does not offer my brand?
If there is no brand in the selection, the "Manufacturer" or "Brand" parameter on the product card in the specification section is not filled in either. In this case, contact us and we will add the brand to your products.
Contact us
Can I manage multiple brands from one account?
Yes, it is possible to register a so-called Agency account. It is then possible to add already registered tags to the Agency account. If you are creating everything from scratch, you need to create a separate registration for each brand and Agency account. You will then log in to the Agency Account and add tags through their login details. However, each brand has its own credit and needs to be recharged separately.
Register an Agency account
How do I top up my credit?
You can use the PayU payment gateway directly in the interface, in the Wallet tab, where it is possible to top up the credit by bank transfer, payment card or via Google Pay.
If you do not have a corporate payment card and need to issue an invoice, please contact us.

Do you want to learn more about Product Ads?

If you don’t find what you’re looking for, contact us via e-mail at [email protected]. We are happy to help.

Contact us and make your products more visible

Alice Pospíchalová

[email protected]