Take a look at the Performance and cost review in a series of four consecutive videos with Michal Buzek, Chief Analyst at Heureka.
In them, you will learn:
- The price per acquired customer from bidded and non-bidded positions,
- How many customers come from bidded positions and the share of bidding in total cost,
- Which of your categories and products on Heureka have the highest conversion,
- What is the share of costs and turnovers.