04. 08. 2025
Heureka Group announced an evolution of its flagship ‘Verified by Customers’ service, effective in September 2025 for Czechia and Slovakia. The introduction of a new tiered model is a strategic decision designed to ensure the feature's long-term sustainability and reflects broader trends within the e-commerce market, where rising operational costs are leading many platforms to adjust their pricing structures.
The updated model includes a free ‘Start’ tier for collecting up to 15 reviews per month, and a ‘Profi’ tier for a monthly fee of 499 CZK, which is fully returned to the vendor as a bonus credit for PPC advertising. This change primarily affects vendors with low annual spending on the platform’s advertising tools. For active partners and those participating in the Heureka Marketplace, the service remains free of charge, with no changes to their current benefits.
The company emphasizes that authentic customer feedback is the cornerstone of its platform, and all historical reviews will be retained for all vendors, regardless of their chosen tier. Revenue generated from the new model will be reinvested into product improvements, such as enhanced questionnaires, to continue delivering value to all partners.
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