Articles on the topic croatia

The last days of December are traditionally reserved for reviewing the year that is coming to an end, analyzing the demand of online consumers and reviewing the key trends that await us in the coming year. How was the year in terms of online demand? Which seasonal trends persisted, which ones got stronger? To what extent did external factors influence customer behavior and to what extent did they shape demand? We checked the data of the Jeftinije.hr portal, part of the Heureka group, and extracted interesting and (un)expected data that characterized the Croatian e-commerce market in 2022.

The new E-commerce Report 2022, for which the research was carried out by the consulting company Valicon and the consumer comparison and consulting platform Jeftinije.hr, showed an increase in the frequency and value of online purchases in Croatia. The research was translated as part of the regional ecommerce competition Web Retailer Award and the E-commerce Jam conference.