Heureka Group reports a strong year: cash flow is up, earnings improved by a fifth
Heureka Group, Europe's largest group of price comparison sites, confirmed another strong year in its annual report. The company grew both revenue and cash flow, and its net profit improved by more than 20 % year on year. Free cash flow also keeps growing every year and is now almost three times higher than two years ago.
Heureka Group, which runs shopping advisors in nine Central and Eastern European countries, reported revenue of CZK 2,2 billion, and EBITDA exceeded CZK 586 million.
Customers remained the top priority in 2025. Heureka Group's platforms reach up to 30 million real users every month, and in the past fiscal year alone these users saved more than EUR 200 million across our markets. They can also now easily compare prices from two or more shops on a record number of products, a quarter more than last year. During the last peak shopping season (October to December), Heureka Group brought its merchant partners 2.5 million more potential customers than in the same period a year earlier.
"The past year confirmed that our business stands on solid foundations. Even with moderate revenue growth, we generated 9 % more free cash flow than last year. This shows that we know how to run the business efficiently and turn performance into real money," says David Chmelař, head of Heureka Group.
"We grew our revenue and improved our profit by a fifth. I'm proud of last year, but I'm even more excited about what lies ahead," says David Chmelař, CEO of Heureka Group, who recently completed his third year at the company's helm. During his tenure, the company's free cash flow (the money actually left in the bank after covering operations, taxes and investment in growth) has almost tripled. The company has significantly stepped up automation and has become one of the leading adopters of artificial intelligence in Central and Eastern Europe.
"Just a few years ago, many voices in the market were writing us off. Today's numbers show that we continue to build a strong business. And we are now putting the same energy into artificial intelligence, which will shape how people shop online in the years to come."
A hundredfold increase in productivity: Heureka builds on AI
In 2025, Heureka Group significantly expanded its use of artificial intelligence across its platforms, from automated offer matching and intelligent search to personalised recommendations for online shops. Productivity in some processes has increased a hundredfold: every month the group now handles 5 million product matches that used to be done manually, adds 4 million new product parameters and creates 300,000 new product descriptions.
"Up to 91 % of online shops are invisible to AI. For AI to give consumers relevant and verified answers, it needs structured and reliable data," explains David Chmelař. "We have been building exactly this kind of data infrastructure at Heureka for a long time, which is why we are now the 4th most cited source for ChatGPT and the 2nd for Perplexity in the Czech Republic." This position gives Heureka a solid foundation just as shopping behaviour is shifting towards AI.
