With Heureka to Slovenia

Slovenia's location is a melting pot of commercial routes and cultural influences.

It is bordered by Italy to the west, Austria to the north, Hungary to the northeast, Croatia to the southeast and the Adriatic Sea to the southwest. Joining NATO and the EU in 2004 it also became one of the first new member states to adopt the Euro in 2007 becoming a high-income country in 2010 by the OECD. As an export oriented country with Germany being its main business partner important economic drivers for the country are the services industry, followed by manufacturing and construction. Expect to find customers with a high average revenue per user (ARPU) - around €244,17 at the moment.

2,1

million population

% population active on the internet

% VAT – tax burden

About Slovenia

E-commerce share of retail
6% of this years retail turnover was made through e-commmerce making approx. 400 mil. EUR. Online sales of consumer goods have grown substantially in Slovenia recently so as the use of credit cards for in-person and online transactions. According to recent statistics, more than 48% of Slovenian Internet users make monthly web purchases while the average amount per purchase has doubled. E-commerce growth has been most pronounced in the Food & Beverage, Automotive, and Pet food and product markets. 76% of websites in Slovenia have developed online versions of their webpages optimized for mobile devices. Despite global competition, almost half of Slovenian online buyers (49%) shop only at domestic online stores.
Accounting
The Slovenian fiscal year is a calendar year or any other 12-month period. If the tax period differs from the calendar year, the taxpayer may not change the tax period for 3 years.
Business books are kept on a double entry bookkeeping basis except for small entrepreneurs. Annual reports of entrepreneurs and personal companies should comprise at least the balance sheet and income statement. Annual reports of small share capital companies whose shares are not listed on the stock exchange should as a minimum contain a balance sheet, income statement and appendix with an explanation of the reports stipulated by law. Annual reports produced by large and medium-sized capital companies, dual companies and small companies whose shares are listed on the stock exchange should contain a balance sheet, income statement, cash flow statements, statement on changes in equity and explanatory annexes as stipulated by law.
All business entities registered in the Slovenian Business Register must submit an annual report to the Agency of the Republic of Slovenia for Public Legal Records and Related Services (AJPES). The annual report needs to be submitted by the end of March of the following year. Micro and small companies (based on criteria defined by Article 55 of the Companies Act) are required to submit data only once for three purposes at the same time: for statistics, publication and tax purposes. Medium-sized and large companies have to submit the data for statistics purposes and publication purposes separately. A listed company must publish and file its annual report with Securities Market Agency and the Ljubljana Stock Exchange within 4 months following the end of the financial year. It shall also publish and file with the same authorities its half-year report for the first 6 months of its financial year as soon as possible, but no later than within 2 months after the end of this period.
Find out more about Taxes and Accounting in Slovenia on GlobalTrade.net, the Directory for International Trade Service Providers.
Taxation in Slovenia
The basic VAT (in Slovenian: davek na dodano vrednost - DDV) is 22%, reduced 9,5% on certain supplies and services including foodstuffs, live animals, seeds, plants, water supplies, medicines, medical equipment, transport of passengers, books, admission fees, royalties for writers and performers, certain works of art, minor repairs of bicycles, shoes and clothing, supply of flowers.
Other excise duties: alcohol and alcoholic beverages, tobacco products, mineral oils and natural gas, electricity, coal and coke.
Certification and Auditing
Local financial institutions and associations:
Financial statement duties
The Companies Act (ZGD-1) sets the requirements for the preparation of corporate financial statements in Slovenia and transposes the EC Accounting Directive (2013/34/EU). The Act outlines the accounting standards to be applied by different types of entities based on their size and public accountability. Public interest entities, defined as listed companies, banks and insurances companies, are required to apply EU-endorsed IFRS in their consolidated and separate financial statements. Companies that apply IFRS must do so for a period of at least 5 years.
All other companies have the option to apply either IFRS or Slovenian Accounting Standards (SAS) which are developed by the Slovenian Institute of Auditors (SIA). SAS are approved by the Minister of Finance and Minister of Economic Development and Technology. Upon approval of both ministries, the standards are published in the Official Gazette.
Certain exemptions apply regarding micro, small and medium sized-enterprises (MSMEs), which are allowed to: (i) submit abridged balance sheets; (ii) draw up abridged profit and loss accounts, subject to prescribed limits; and (iii) companies whose securities are not traded on a regulated market are exempted from preparation of business report. However, certain types of companies are never considered to be a MSME regardless of size (such as banks, insurance companies, stock exchanges and any company required to prepare consolidated financial statements in accordance with IFRS). IFRS for SMEs is not required in Slovenia.
Find out more about Taxes and Accounting in Slovenia on GlobalTrade.net, the Directory for International Trade Service Providers.
Source: NordeaTrade.com

internet market overview

63% of Slovenians order goods and services online, with goods being purchased more frequently than services (55% goods, 33% services, 12% other). Cross-border e-commerce is growing as more Slovenians (27 % of Internet users) purchase goods and services online from other EU countries and the United States. They use all major international e-commerce sites including www.amazon.com, although many Slovenians choose to purchase online from EU-based websites of popular American online companies such as Amazon UK to avoid duties.

1,1

million people shopping online

% e-commerce growth rate

% online share of retail

The strongest players in e-commerce

The biggest local e‑shops are mimovrste, Big Bang, Ideo.si and pametno.si with a strong position of international players such as aliexpress.com, bolha.com, ebay.com and amazon.com. Ceneje.si is is the leading comparison and shopping advisor on the Slovenian market.

Growth of e-commerce

Slovenia currently recorded a 17% growth in e-commerce sales. Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 8,4%, resulting in a market volume of €445 mil. by 2023.

Popular payment types

The most popular is payment by card, followed by increasingly popular e-wallets.

E-commerce revenue

Revenue in the e-commerce market reached €322 million in 2019. The market's largest segment is Electronics & Media with a market volume of €144 mil. in 2019. B2B e-commerce si still underdeveloped.

Internet penetration

Approximately 90% of Slovenians aged 10-74 (some 1,3 million), as well as almost all companies with ten or more employees, have broadband Internet access. With a current 71,4% penetration, 73,02% is expected in 2022. (statista.com)

Favorite shopping categories

The most common items purchased online include electronic products, fashion products, housing equipment, books, medicine, health supplements, travel bookings or airline tickets.

I want to expand

our platform Ceneje.si

Ceneje.si is the largest and leading comparison shopping platform in the region with more than 400 online stores, 8 000 brands, over 1,5 million products and more than 1 600 000 daily active offers. In our region, when people hear about Ceneje they know it's another name for smart shopping.

Consumers can find information that is relevant to them in the purchasing process at Ceneje and become part of a community of online shoppers that helps them make smarter purchases. Thus, Ceneje has elevated the comparison of product features and their prices to the highest level so far, which, in addition to expert advice and buying guides, includes the invaluable opinions of other users.

1,2

million users per month

hundred e‑shops on the platform

% platform growth rate

how to get listed on Ceneje.si

Translate your e‑shop to Slovenian language

The main condition is to have a shop in the Slovenian language. The platform is based on a postpaid model, thus you will get a contract of cooperation.

Register on our platform

You can register on our registration page (in Slovenian) or contact us and we will process the registration for you. Prepare your XML feed as required in the XML feed specification.

Let us help you to use the maximum of our platform

We highly recommend purchasing of Verified by Customers certificate, especially for the new shops entering the market. It is important to show that you are a trustworthy shop. Do you want to maximize your sales? Join our bidding service.

We can also offer custom data reports of the categories you are interested in. Just contact us below.

need a hand? contact us

Irena Stanjko Mersol

00386 51 696 738

irena.stanjko.mersol@ceneje.si