With Heureka to Romania

Romania is a market with vast potential and a strategic location, though with a challenging business climate.

Joining the NATO in 2004 and the EU in 2007, its economy is now among the EU’s fastest growing with a 6,9% growth in 2017 (the highest since 2008) and a 4,1% growth in 2018 (slightly slower growth, but still very fast). While this growth is primarily driven by consumption, business is growing in nearly every sector. Romania´s export oriented economy focuses mainly on Western European markets.

19,3

million population

% population active on the internet

% VAT – tax burden

About Romania

E-commerce share of retail
E-commerce in Romania holds an 4% share of the total retail market. The entire Romanian retail market is estimated at about 87 billion EUR. Romanian e-commerce figures show a slightly lower performance compared to other developed countries, however still with a huge potential for growth in the next few years.
Accounting
The Romanian fiscal year starts on the 1st of January and ends on the 31st of December. Tax payers and subsidiaries of foreign companies operating in Romania may request a modification of these terms if their parent company reports using other periods.
Romanian accounting standards follow the 4th and 7th EU Directive and IFRS (International Financial Reporting Standards) regulations. Accounting regulation bodies and accounting offices: http://ceccar.org/en/
Both Romanian and foreign companies registered in Romania must keep the books and file a tax return.
Taxation in Romania
The basic VAT (in Romanian: Taxa pe valoarea adaugata) is 19%, reduced 9% (food, pharmaceutic goods, medical tools for the disabled, some types of beer, non-alcoholic beverages, fresh-cut flowers and plants for food production, certain agricultural goods) 5% on books (excluding e-books), newspapers and periodical press.
Excise duty on alcohol and alcoholic beverages, tobacco goods, gasoline and other fuels, electric energy. For more details visit: globaltrade.net
To ship e‑shop orders from other EU countries to Romania, the foreign e‑shop must register as a VAT payer in Romania if his annual turnover exceeds 118 000 RON (approx. €25 000). He must manage accounting in Romania and file a tax return according to EU and local legislature.
Financial statement duties
Certification and Auditing
Audits must be carried out by financial auditors (juridical persons) or organizations authorized by The Chamber of Financial Auditors of Romania (CAFR) by Romainian auditing standards which are very much alike the international standards.
Body of Expert and Licensed Accountants of Romania (CECCAR): http://www.ceccarbucuresti.ro/
Financial statement duties
Romanian Ministry of Public Finance law no. 1752/2005 states that all companies must prepare a simplified financial statement (a simplified balance sheet, profit and loss statement and notes accompanying the details of financial records). Only companies that exceeded the criteria below in 2 years in a row have to prepare a complex financial statement (balance sheet, income statement, bank account records, a statement of changes in eguity and shareholder status, notes accompanying the details of financial records):
Total balance: EUR 3 650 000
Total annual net turnover: EUR 7 300 000
Average number of employees during fiscal year:
The parent company does not have to consolidate financial statements if, on the date of the financial statement, the entities that must be consolidated do not exceed 2 out of 3 criteria:
Total balance: EUR 17 250 000
Revenue data: EUR 35 040 000
Average number of employees during fiscal year: 250
Find out more about Taxes and Accounting in Romania on GlobalTrade.net, the Directory for International Trade Service Providers.
Source: NordeaTrade.com

Total balance:	EUR 3 650 000
Total annual net turnover:	EUR 7 300 000
Average number of employees during fiscal year:

Total balance:	EUR 17 250 000
Revenue data:	EUR 35 040 000
Average number of employees during fiscal year:	250

internet market overview

With more than 11,44 million Internet users and a mobile internet penetration rate of 85%, Romanians purchased 3,51 bn. EUR worth of products online in 2018. They spent an average of 53,91 EUR on online shopping from desktops and 44,26 EUR on purchases made from mobile phones per year. Approximately 80% of the traffic recorded by major online stores is generated by mobile devices.

3,9

million people shopping online

% e-commerce growth rate

% online share of retail

The strongest players in e-commerce

The biggest local e‑shops are eMAG.ro, Okazii, Cel.ro, Altex, Elefant, Flanco and Domo.

Growth of e-commerce

According to GPeC statistics and estimates, together with numbers provided by major Romanian e-commerce players (please find all the sources mentioned at the end of the article), the value of the online shopping industry exceeded the threshold of 3,5 bn. EUR in 2018, doing better by 30% than in 2017, when 2,8 bn. EUR was recorded.

Popular payment types

The most popular is payment by card, followed by increasingly popular e-wallets.

E-commerce revenue

GPeC and ARMO (The Romanian Online Shops Association) estimate the Romanian e-commerce market to reach and probably exceed the 5 bn. EUR threshold per year in 2020.

Internet penetration

Romania had at least 14 387 477 Internet users in Dec, 2018 with a 73,8% penetration (InternetWorldStats.com).

Favorite shopping categories

I want to expand

our platform Compari.ro

Compari.ro is one of the most visited price comparison sites in Romania with nearly 1500 online stores listing 10 000 000 new products.

The mission of our company is to make products and prices easily and quickly comparable allowing customers to choose the best offer based on their criteria. We also aim to popularize economical and environment-friendly online shopping by creating positive shopping experiences.

2,2

million users per month

1,4

thousand e‑shops on the platform

14,3

% platform growth rate

how to get listed on Compari.ro

Translate your e‑shop to Romanian language

The main condition is to have a shop in the Romanian language.

Register on our platform

You can register on our registration page (in Romanian) or contact us and we will process the registration for you. Prepare your XML feed as required in the XML feed specification.

Let us help you to use the maximum of our platform

We highly recommend Verified by Customers certificate, especially for the new shops entering the market. It is important to show that you are a trustworthy shop. Do you want to maximize your sales? Join our bidding and marketplace.

We can also offer custom data reports of the categories you are interested in. Just contact us below.

need a hand? contact us

Samira Berecz

0036 1 782 2891

berecz.samira@arukereso.hu