With Heureka to Romania

Romania is a market with vast potential and a strategic location, though with a challenging business climate.

Joining the NATO in 2004 and the EU in 2007, its economy is now among the EU’s fastest growing with a 6,9% growth in 2017 (the highest since 2008) and a 4,1% growth in 2018 (slightly slower growth, but still very fast). While this growth is primarily driven by consumption, business is growing in nearly every sector. Romania´s export oriented economy focuses mainly on Western European markets.

million population
% population active on the internet
% VAT – tax burden

About Romania

internet market overview

With more than 11,44 million Internet users and a mobile internet penetration rate of 85%, Romanians purchased 3,51 bn. EUR worth of products online in 2018. They spent an average of 53,91 EUR on online shopping from desktops and 44,26 EUR on purchases made from mobile phones per year. Approximately 80% of the traffic recorded by major online stores is generated by mobile devices.

million people shopping online
% e-commerce growth rate
% online share of retail

The strongest players in e-commerce

The biggest local e‑shops are eMAG.ro, Okazii, Cel.ro, Altex, Elefant, Flanco and Domo.

Growth of e-commerce

According to GPeC statistics and estimates, together with numbers provided by major Romanian e-commerce players (please find all the sources mentioned at the end of the article), the value of the online shopping industry exceeded the threshold of 3,5 bn. EUR in 2018, doing better by 30% than in 2017, when 2,8 bn. EUR was recorded.

Popular payment types

The most popular is payment by card, followed by increasingly popular e-wallets.

E-commerce revenue

GPeC and ARMO (The Romanian Online Shops Association) estimate the Romanian e-commerce market to reach and probably exceed the 5 bn. EUR threshold per year in 2020.

Internet penetration

Romania had at least 14 387 477 Internet users in Dec, 2018 with a 73,8% penetration (InternetWorldStats.com).

Favorite shopping categories

I want to expand

our platform Compari.ro

Compari.ro is one of the most visited price comparison sites in Romania with nearly 1500 online stores listing 10 000 000 new products.

The mission of our company is to make products and prices easily and quickly comparable allowing customers to choose the best offer based on their criteria. We also aim to popularize economical and environment-friendly online shopping by creating positive shopping experiences.

million users per month
thousand e‑shops on the platform
% platform growth rate

how to get listed on Compari.ro

Translate your e‑shop to Romanian language

The main condition is to have a shop in the Romanian language.

Register on our platform

You can register on our registration page (in Romanian) or contact us and we will process the registration for you. Prepare your XML feed as required in the XML feed specification.

Let us help you to use the maximum of our platform

We highly recommend Verified by Customers certificate, especially for the new shops entering the market. It is important to show that you are a trustworthy shop. Do you want to maximize your sales? Join our bidding and marketplace.

We can also offer custom data reports of the categories you are interested in. Just contact us below.

need a hand? contact us

Samira Berecz

Samira Berecz

0036 1 782 2891


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