The strongest players in e-commerce
Arukereso.hu is the leading comparison and shopping advisor on the Hungarian market. The biggest local e‑shops are Emag, Extreme Digital, Media Markt, Alza, Mall and Euronics.
E-commerce revenue is currently around 1,5 bil. EUR annually and is expected to have a 1,83 billion EUR total turnover in 2019 thus steadily growing since 2010 with an estimated growth of 7,3%.
Popular payment types
The most popular payment choice in Hungary is online payment by card.
Hungary has at least 8,588,776 internet users (as of Dec/2018) with a 89.0% penetration (InternetWorldStats.com). 62% of Hungarians shop online (EU average is 69%).
Favorite shopping categories