With Heureka to Croatia

Croatia is a Mediterranean country bordering Slovenia in the west, Hungary in the north, Serbia in the east and Bosnia and Herzegovina in the south. Croatia’s declaration of independence in 1991 contributed to the breakup of Yugoslavia along ethnic and religious lines. Croatia joined NATO in 2009 and the EU in 2013. Shipbuilding and tourism are major industries. A weak export base, emigration and the slow pace of privatization remain significant challenges. E-commerce in Croatia has been growing since the country joined the EU in 2013.

million population
% population active on the internet
% VAT – tax burden

About Croatia

internet market overview

Approx. 40% of Croatian online shoppers order from stores outside Croatia, mostly from China and the EU. Leading is the Media & Electronics sector with a market value of around 170 million EUR in 2018. Online shoppers also buy clothing, shoes, fashion accessories and food. About 40% of Croatian online retailers serve exclusively the Croatian market, while another 40% are open to global markets. Concerning B2B e-commerce, 20% of Croatian enterprises are active with most business taking place in the ICT sector.

million people shopping online
% e-commerce growth rate
% online share of retail

The strongest players in e-commerce

Popular marketplaces are the local njuskalo.hr and international players as ebay.com or amazon.com. Ekupi.hr is the most popular electronic store with jeftinije.hr being the leading comparison shopping platform followed by nabava.net.

Growth of e-commerce

Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 7,3%, resulting in a market volume of €574 mil. by 2023.

Popular payment types

Bank transfers remain the most popular payment choice in Croatia.

E-commerce revenue

With an annual e-commerce turnover of 0,4 bn. EUR approx. €360 million in revenue is collected through online transactions. Buying physical goods dominates over buying services among e‑shop customers.

Internet penetration

Croatia has at least 2,8 mil. internet users with a 66,9% internet penetration in 2019 expecting to hit 71,2% by 2023 (statista.com).

Favorite shopping categories

I want to expand

our platform Jeftinije.hr

Jeftinije.hr is the largest comparison shopping platform in the region with more than 250 e-stores, 6 000 brands, over 1 million products and more than 1 600 000 daily active offers. Jeftinije operates as a part of the leading comparison shopping platform in the region.

The 4 web portals ceneje.si, jeftinije.hr, idealno.rs and idealno.ba make it possible to compare products, find sellers and compare prices in Slovenia, Croatia, Serbia and Bosnia.

million users per month
hundred e‑shops on the platform
% platform growth rate

how to get listed on Jeftinije.hr

Translate your e‑shop to Croatian language

The main condition is to have a shop in the Croatian language. The platform is based on a postpaid model, thus you will get a contract of cooperation.

Register on our platform

You can register on our registration page (in Croatian) or contact us and we will process the registration for you. Prepare your XML feed as required in the XML feed specification.

Let us help you to use the maximum of our platform

We highly recommend purchasing of Trusted shop badge, especially for the new shops entering the market. It is important to show that you are a trustworthy shop. Do you want to maximize your sales? Join our bidding service.

We can also offer custom data reports of the categories you are interested in. Just contact us below.

need a hand? contact us

Irena Stanjko Mersol

Irena Stanjko Mersol

00386 51 696 738


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We use your contact information only within the Heureka Group (Heureka.cz, Heureka.sk, Árukereső.hu, Compari.ro, Pazaruvaj.com, Ceneje.si, Jeftinije.hr, Idealno.rs and Idealno.ba) and only for the purpose of contacting you regarding our services. Protection of personal data on our websites

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