Brand manual
On this page, you will find the official Heureka Group brand manual — a complete overview of guidelines for the correct use of our logos across different formats and contexts.
Logo overview
Blue-orange logo
The basic blue-orange logo is used only as a stand-alone element. For example, in the header of a website or application. In key visuals (on posters, banners, etc.) we use a monochromatic variant. The blue-orange one can be placed only on a white or light grey background.
Monochrome logo
The monochrome logo can be coloured with colours from the visual style palette.
Complementary black logo
In cases where it is not possible to apply a coloured logo, we use a black logo (e.g. in office documents or when used in logoboards).
Color variations
The overview shows the allowed logo colour variations and their combinations with the background colour.
Logo construction
The logo is composed of the inscription written in small letters in the corporate font Heureka Display. At the end of the title there is an exclamation mark.
Clearspace
No other graphic elements may interfere with the logo's clearspace in order not to interfere with the legibility of the logo. The protection zone is defined by the dimension x, which is equal to the height of the exclamation mark.
Sizes
Minimum size
The minimum height of the logo is 3 mm in print and 15 px in digital applications.
Logo size on A4
The logo is 11 mm high for A4 size. This is 100% logo size. For other formats, adjust the size of the logo appropriately to the size of the format.
Considerations
Heureka logo is a fixed asset and must never be edited or changed in any way. Always ensure you use the master logo artwork provided to ensure consistency across multiple touchpoints.
Use only permitted colours and background combinations.
YYYYY
Do not apply any effects.
XXXXX
Do not change the size disproportionately.
Do not rotate the logo.
Do not use outlines.
Do not use low-resolution assets.
Do not break the text.
