About Heureka Group

We help merchants grow

Heureka connects millions of customers with e-shops across Europe. Every day, we help people find the right product and help e-shops be where customers make their decisions.

Video poster
9 countries
in Europe where you can sell
23 million
users visit our platforms every month
55 000+
e-shops are already in our network — will you join them?

You can find us in 9 European countries

  • CzechiaHeureka.cz
  • SlovakiaHeureka.sk
  • HungaryÁrukereső.hu
  • RomaniaCompari.ro
  • BulgariaPazaruvaj.com
  • SloveniaCeneje.si
  • CroatiaJeftinije.hr
  • SerbiaIdealno.rs
  • Bosnia and HerzegovinaIdealno.ba
Our vision & mission

A world where shopping feels simple, safe, and delightful.

We make online shopping smarter and safer through trusted data, community, and technology.

Heureka Group also includes...

Today, Heureka is more than just a price comparison tool. Together with other projects, we create an ecosystem of tools that help e-shops grow and simplify the entire online shopping process.

  • Automates shipment dispatch and saves e-shops time when sending orders.

    More about Balikobot.czBalíkobot
  • Tools for product analytics and automation of processes in e-commerce.
    More about DatawepsBalíkobot
  • Automates product pricing and helps e-shops increase revenue through smart price management.
    Více o DisivoBalíkobot
Together, we help e-shops sell more efficiently, grow faster, and better understand their customers.

People behind Heureka Group

David Chmelař

Chief Executive Officer

David has been the CEO of Heureka since September 2023. He co-founded and co-led iPrice, a price comparison platform in Southeast Asia and Australia. He joined Heureka with a vision to leverage its strong position in online price comparison across nine countries to further strengthen the company’s role in e-commerce in Central and Eastern Europe.

Luboš Kratochvíl

Chief Financial Officer

Luboš joined Heureka in May 2023 as the chief financial steward. His main role is to support the company’s growth strategy from the financial side and to establish effective communication within the group’s leadership, with shareholders, and across other departments.

Jan Gemrich

Chief Marketing Officer

Honza vede marketingové aktivity Heureka Group napříč devíti trhy od prosince 2024. Řídí tým 40 marketérů, kteří se zaměřují na datově řízené výkonnostní kampaně a efektivní brandové aktivity. Jeho cílem je pomoci Heurece stát se vysoce profitabilním lovebrandem. Ve volném čase se věnuje rodině, cestování, sportu a stavění Lega.

Jana Krajcarová

Chief HR Officer

Jana joined Heureka as an “alchemist of human potential” at the end of 2024. Her goal is to foster an environment where people want to grow and create. With her ability to connect strategic thinking with a human approach, she focuses on strengthening team collaboration and setting effective ways of working. Her vision is for Heureka to be not only a leader in e-commerce, but also a company where work is meaningful and collaboration is a joy.

Ondřej Hnát

Chief Commercial Officer

<p>Ondra is the newest addition to our board. Since January 2025, he has been leading Heureka’s commercial division — Brand Sales, AdTech, and CRM — across all our markets. He is also involved in the strategic management of Balíkobot, one of Heureka Group’s key investments.</p> <p>His goal is to strengthen commercial activities and develop relationships with key partners, both global brands and local retailers. He aims to build Heureka into a strong partner for brands and vendors, helping them successfully reach engaged customers with clearly measurable results.</p>

Interested in whatHeurekais preparing?

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