The strongest players in e-commerce
The biggest local e‑shops are mimovrste, Big Bang, Ideo.si and pametno.si with a strong position of international players such as aliexpress.com, bolha.com, ebay.com and amazon.com. Ceneje.si is is the leading comparison and shopping advisor on the Slovenian market.
Growth of e-commerce
Slovenia currently recorded a 17% growth in e-commerce sales. Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 8,4%, resulting in a market volume of €445 mil. by 2023.
Popular payment types
The most popular is payment by card, followed by increasingly popular e-wallets.
Revenue in the e-commerce market reached €322 million in 2019. The market's largest segment is Electronics & Media with a market volume of €144 mil. in 2019. B2B e-commerce si still underdeveloped.
Approximately 90% of Slovenians aged 10-74 (some 1,3 million), as well as almost all companies with ten or more employees, have broadband Internet access. With a current 71,4% penetration, 73,02% is expected in 2022. (statista.com)
Favorite shopping categories
The most common items purchased online include electronic products, fashion products, housing equipment, books, medicine, health supplements, travel bookings or airline tickets.