The strongest players in e-commerce
Heureka.sk is one of the biggest websites on the Slovak market belonging to the TOP 10 most visited websites list. The biggest e‑shops and online players are Alza.sk and Mall.sk followed by Nay.sk, Najnákup.sk, Glami.sk and Favi.sk. These 5 players have a 30% share of the market.
Growth of e-commerce
Slovak e-commerce grows every year, in 2018 by 23%. This growth however slows down by approx. 1-2% every year.
Popular payment types
The most popular is payment by card, followed by traditional payment on delivery.
Slovak e‑shop turnover was 1,36 bil. EUR in 2019, 20% more than the year before. The most popular segment was electronics with a 40% share followed by House and garden equipment (16%) and Cars (9%). Slovak customers shop more often in the lower values. The trend is to shop daily consumption goods as food, cosmetics, drugstore products, pills and so on online as well.
While in 2004, four percent of households had access to the internet via broadband, the share increased to 79 percent in 2017. In 2022, the share of monthly active internet users is projected to reach 81.5 percent of the total population. (statista.com)
Favorite shopping categories
The most common items purchased online include electronic products, fashion products, housing and gardening equipment, books, medicine and health supplements.