Statistics regarding the use of computers, broadband penetration and e-commerce are improving. According to Internet World Stats (IWS), nearly 60% of Serbians are frequent users of the Internet. Informal estimates from the NBS indicate that the number of e-commerce transactions in Serbia exceeded 2 million in 2016, of which more than a half through foreign websites, worth around 270 million EUR. Due to the increased awareness of the consumers and the demand, the number of B2C sites has increased over the past few years. Today banking, bill payments and consumer products and grocery shopping take place online in Serbia. Despite increased interest in e-commerce, there are some barriers that make further growth of the industry difficult: e.g. users not trusting the site, being an unknown, faceless seller to them. A Serbian speciality is none or rarely offered free shipping. Others are higher prices with additional shipping/customs/VAT/tax fees, a limited selection, unreliable postal services and a high proliferation of nearby physical stores.