There are 43 500 online merchants on the Czech online market which makes it one of the most developed markets in Europe. Thanks to this competitive environment the Czech customers are used to high quality standards. The most popular payment method is cash on delivery. Czech customers like to order online and pick up the goods in offline branches or pickup points. The Czech e-commerce market is strongly fragmented without any worldwide player among the strongest players - the strongest e‑shop on the market is Alza.cz with other popular e‑shops as Mall cz, Kasa.cz, CZC.cz or 123 Shop. Cross-border e-commerce is also becoming increasingly popular - Czech consumers look for lower prices or products not available in their country mostly in Germany and China followed by other EU countries and the United States. Customer support and site trustworthiness are important for Czech customers to go for a foreign e‑shop and the most sought-after items include digital products and electronics followed by clothes, jewelry/watches and cosmetics.