Approx. 40% of Croatian online shoppers order from stores outside Croatia, mostly from China and the EU. Leading is the Media & Electronics sector with a market value of around 170 million EUR in 2018. Online shoppers also buy clothing, shoes, fashion accessories and food. About 40% of Croatian online retailers serve exclusively the Croatian market, while another 40% are open to global markets. Concerning B2B e-commerce, 20% of Croatian enterprises are active with most business taking place in the ICT sector.